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Fire Up Social Media Engagement Using This Secret Weapon
Generating actionable leads from social media is heavily dependent on the ability to stay top-of-mind with prospects and to create quality engagement with that audience. Here is how we’ve been able to...
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Do Special Characters Bring More Blog Traffic and Email Opens?
It’s always smart to try out new strategies to drive more clicks on blog titles and more opens on emails. But it’s kind of like the physician’s credo – first do no harm. The quick answer to the...
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Heartbleed Round-up for Marketers – 5 Key Points
Unless you are just returning from a vacation where you disconnected from technology, you know about Heartbleed - the OpenSSL bug. Heartbleed is being hailed as the biggest hacker window the internet...
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How to Use Special Characters in HubSpot Email Subject Lines
Last week, we wrote about using special characters in blog titles and email subject lines. In that post, we gave pros and cons for using this strategy and potential benefits and pitfalls. The short...
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B2B Social Media Marketing - 6 Rookie Mistakes
Becoming an expert at anything requires a period of learning and often a few pitfalls on the way to proficiency. However, just because you’re a social media marketing rookie doesn’t mean that you have...
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The Impact of Fonts on B2B Website Design and Branding
For a long time consumer brands seemed to have all the font fun. After all they were trying to engage with consumers. B2B was the stodgy older brother when it came to font creativity since they were...
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Add Visual Punch to B2B Website Content with These Tools
We’ve talked about the insatiable blog beast that wants fresh content each week. But there is another beast that can strain a digital marketer’s time and budget and that is the image beast.Images draw...
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4 Email Marketing Strategies to Keep Prospects from Opting Out
Everyday I receive hundreds of emails from all different types of companies – from my favorite retailers such as Sephora to blogs from Marketo and HubSpot. Whether it is a B2C or B2B email, what all...
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What You Need to Know Now about the HubSpot COS Blog Platform
At long last we have been migrated to the new HubSpot COS Blog Platform. Here is what you need to know about it and our honest feedback about how it’s going.What is the COS?HubSpot is a marketing...
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42 Percent of all Stats About Digital Marketing Are Made Up
Got you to click on this blog with that “sexy” stat, right? It’s fabricated. And that’s the point I am trying to make. Are we so starved for context and benchmarks for digital marketing, and so pushed...
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Digital Marketing Summit 2014 Buzz is About Engagement
Content has been front and center in digital marketing discussions and it’s still a cornerstone of all digital marketing. But what was clear at the Digital Marketing Summit is that there is a calming...
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6 Ways to Accelerate B2B Email Marketing with HubSpot’s Workflow Tool
I’ve had my share of interesting experiences with HubSpot’s workflow tool. Some rookie mistakes, some company wins, and some downright mysterious occurrences. But one thing is for certain, the workflow...
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3 Great Infographics About Digital Marketing Best Practices
As digital marketers, we urge our clients to use visual storytelling through infographics, images, and video to help prospects understand solutions and put data in context. The same premise applies to...
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Is Digital the Savior of Direct Mail?
Earlier this month I received a copy of a Content Management Institute (CMS) publication. A real-life paper magazine. I stuffed it in my briefcase instead of the wastebasket for two reasons:...
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The Difference Between Website UX and UI And Why You Should Care
Have you ever visited someone’s home and tried to cook in their kitchen or even just find where the coffee, mugs, and filters are located? It can be frustrating because nothing seems to be in the right...
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B2B Video Questions Answered – from Timing to Pricing to Trends
B2B companies in 2014 are spending more money on content and an increasing share of those dollars is going to video-based content. There are a wide variety of video storytelling techniques available...
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Do You Need Marketing Automation? Answer These 5 Questions
Marketing Automation Platforms (MAPs) are all the rage these days. Certain B2B industries have jumped on the bandwagon faster than others, but all the industry analysts project that this is a market...
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B2B Blog Brainstorming: 7 Strategies to Become an Industry Rock Star
Your B2B company may not be well known to the masses while quietly providing essential support to other businesses. But that doesn’t mean you can’t be a rock star to the community of customers and...
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B2B Webinars that Engage: 6 Modern Rules
Webinars (web-based seminars), offer B2B businesses a chance to establish themselves as thought leaders in their industry, while at the same time build a relationship with customers and potential...
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4 Plays to Increase B2B Landing Page Conversion
Think about your website like a basketball game. The website as a whole is the court. The point guard (YOU!) directs the user experience on your site, making sure the navigation is keeping the players...
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